Posted on May 4th, 2015 by Rachel
I can still remember the odd feeling in 1968 watching the split screen of the events inside and outside the Democratic Convention in Chicago. I was 16 at the time. The events on TV were made a bit stranger since a few of my friends and relatives were in the streets that day (just 12 miles from my home) being tear-gassed and beaten while I was under my mother’s orders not to leave the house.
All those feelings from 1968 came back to me as I sat helplessly in my hotel room at the AAM museum conference in Atlanta watching parts of my adopted city burn. The conference theme was “the social value of museums inspiring change” – all I could think was “we have a lot of work ahead.”
I am writing this blog post about what was on “the other half of my screen” – the half that was doing my darndest to focus on ideas that might be useful to either adopt, adapt or avoid at JMM.
In conjunction with the conference I had a chance to visit four Atlanta museums I had not seen before and revisit the Atlanta History Center. Let me share a few personal observations about these five institutions.
- This was my second trip to the Atlanta History Center which is undergoing a major renovation. But their “unique” Civil War exhibit is still open to the public – if you want to know the Confederacy’s “strategy to win the war in 1865”, this is definitely the place to come. It also offered a fabulous dessert bar as part of a progressive dinner (sorry, no picture) – I lost that battle too! But here is a photo of me with a 1929 Hudson Super Six Sedan that made me feel like I was on the set of Downton Abbey – the grounds of the History Center are among the most beautiful settings for a museum that I’ve ever seen.
1929 Hudson Super Six Sedan
- The William Breman Jewish Heritage and Holocaust Museum. The museum has five major spaces on the ground floor (as well as quite a large surface parking lot). Two spaces are for performance/activities: a small theater and a much larger auditorium (The Selig Center) which appears to be a shared use space with Atlanta’s Jewish Federation. There is a permanent Holocaust gallery – heavily photo based; a temporary exhibit gallery (about the size of ours – currently featuring a tribute to Maurice Sendak); and a core exhibit, organized as a chronological journey through major artifacts from the collection. I found the most interesting part of this gallery was the invitation at its end for visitor’s to offer their ideas of “missing topics” … I’ll be interested in finding out what kind of response rate they are getting to this offer.
What stories did we miss?
- The Center for Puppetry Arts is located directly across the street from the Breman Museum. My sense is that this makes a great combination for attracting both family audiences and school groups – that can easily see both museums in the same day. Puppetry Arts (an inspiration of the Henson family kids) is in the midst of a significant expansion. For now, I was most impressed with the diversity of artifacts on display representing everything from Balinese shadow puppets to Julie Taymor’s Lion King costumes to Pigs in Space. Label copy and curatorial work is rather homespun but it is a space with lots of potential.
- Georgia Aquarium has an incredible array of animals and environments. Each tank is so full of biodiversity that it seems to scream – “you will never figure out everything that’s here.” The space makes use of lots of artificial environments and even fantasy to stimulate popular interest. It is bright, bold and perhaps a bit corporate.
- College Football Hall of Fame – Atlanta’s newest attraction – makes the Aquarium seem sedate. There is absolutely no line here between corporate sponsorship, product placement and exhibit content… even the logo has ad type in it. Your first on-screen guide in the exhibit is the cow from the Chick-fil-a ad campaign. The flashing screens and interactives are numerous and overlapping. The signature technology is a badge you are given that “personalizes” your visit by recognizing your favorite college team and customizing the interactives to match the colors, mascot, song etc. of your alma mater (more exciting I think for someone who went to Michigan than to Brandeis). And perhaps the bottom line is that this is a museum for people who would normally not be caught dead in a museum – and that may be an astute assessment of the market.
College Football Hall of Fame
Speaking of technology – a lot of what’s new in the museum world can be found on the Museum Expo floor. It is always fun trying out the latest gadgets. Above you see me as a newbie to Google Glass. The demonstration was designed to show that you could add a layer of content to a piece of art or old photograph on a very cool display. My personal impression – the best part was being able to say “look at me wearing this great piece of technology”. The content was underwhelming and who really thinks they want to have content sitting in their field of view – between you and the historic object. Most of us want to get closer to something authentic, not have a layer that pushes us away.
My assessment of this very heavy set of immersive virtual reality glasses is not much better. The content in this case was a first person perspective of Rosa Parks on the bus – as the bus driver and then a policeman get in your face. The glasses allow you to look at the people behind you when you are being accosted – not sure that this is an “enhancement”. Like the Google Glass these units are also a significant problem to maintain, as (for hygiene reasons) they need to be cleaned after every use.
But I don’t want you to think I am a complete Luddite. There were two more modest pieces of hardware/software that really got me thinking. The first were small display cases with thin LED projection surfaces on the front. This case would allow you to “animate” the label copy superimposed on an object in a protected case. No special glasses required and the price of the case is very competitive with other types of protective structures. Two companies had prototypes on display.
The most impressive technology I saw was this simple (and almost free) telepresence system: http://www.venturerobotics.com/
Look at this for a moment and think of what it might mean for providing visitors access to spaces with physical barriers like the Lloyd Street Synagogue or environments with security concerns like vault space or access for global visitors. Definitely going to begin a conversation here. The expo provided proof, if any was needed, that the value of a gizmo is not to be found in its sleekness, complexity or price tag but rather the quality of the thought process about how it will be used.
By now you may be wondering – did you just spend your time visiting museums, touring technologies and making new contacts for JMM. Well mostly… but I did spend some time at panels and in sessions that inspired fresh thinking about our work at JMM. Especially useful were sessions on marketing, membership and recent psychographic studies of museum visitors’ interests. I also attended a session entitled “Missouri Burning” about the response of the Missouri State Historical Society in St. Louis to the events in neighboring Ferguson. If I had to describe this conference in one word – I think I would pick “timely.”
It was a week I needed some perspective and AAM gave me a full year’s supply.
A blog post by Museum Director Marvin Pinkert. To read more posts from Marvin click HERE.
Posted on March 16th, 2015 by Rachel
I was delighted to have the opportunity to take part in this year’s Council of American Jewish Museums (CAJM) conference taking place March 8-10 in San Francisco. Attended by more than 100 Jewish museum professionals from all over the US, Canada and Europe, this year’s conference theme, Open Source: Jewish Museums and Collaborative Culture was particularly appropriate for its setting in the Bay Area.
CAJM Conference 2015
What a pleasure it was to leave gray, bleak and snowy Baltimore and to emerge from the BART station on Mission Street in San Francisco to a beautiful sunny day. Things only got better from there. Our first day was spent at The Contemporary Jewish Museum, one of our conference hosts.
exterior, The Contemporary Jewish Museum
Designed by Daniel Libeskind, the Museum’s design incorporates Jewish symbols and is a striking presence in the heart of a bustling commercial and cultural district. (Visit www.thecjm.org/about/building to learn more about the building)
The CJM provides many wonderful opportunities for community engagement. I was drawn to its warm and welcoming education center featuring an abundance of creative hands-on activity stations that encourage exploration.
The conference kicked off with a lively keynote address by Nina Simon, executive director of the Santa Cruz Museum of Art and History. Simon is known for her audience-centered approach to museum design and programming and she challenged CAJM participants to remove barriers of access that often prevent people from visiting their institutions. Her talk was one of the highlights of the conference as she presented a model for museums as participatory and experimental sites that engage in social bridging by bringing together people of different backgrounds. (You can read more about Simon’s groundbreaking views about the role of museums in her Museum 2.0 blog.)
One of my favorite aspects of CAJM conferences is the opportunity to visit other museums and San Francisco did not disappoint. Kudos to conference organizers for casting off the tradition of using buses as the primary mode of transportation and instead relying on public transportation. It was quite a feat that they managed to successfully herd dozens of conferees up and down subway platforms and onto the appropriate trains!
Sites visited included the Magnes Collection of Jewish Art and Life where we had the chance to view Gourmet Ghettos: Modern Food Rituals, the California Historical Society and the Oakland Museum of California. Visiting the recently restored core exhibition galleries of art and history at the Oakland Museum provided inspiration for thinking about the concept of core exhibits as did a related session held that afternoon, “Getting to the Core: Options and Models”. The Museum’s executive director, Lori Fogarty, talked about the history of the project as well as its development process that actively included feedback from a wide range of community members.
A display exploring the gold rush from the new core exhibit at the Oakland Museum of California
One of my favorite labels ever marked the entrance to the art gallery explaining to visitors the symbols on works of art and asking that they refrain from licking the paintings!
By the end of the conference on Tuesday afternoon, I was simultaneously exhausted and energized and looking forward to sharing what I learned with my JMM colleagues.
Learn more about the conference HERE.
A blog post by Assistant Director Deborah Cardin. To read more posts from Deborah click HERE.
Posted on October 1st, 2014 by Rachel
A beautiful shot of the St. Paul Skyline!
A week before Rosh Hashonah, Education Director Ilene Dackman-Alon and I attended the American Association for State and Local History (AASLH) conference in St. Paul, Minnesota. The trip had many virtues – a chance to see some truly innovative museums, a chance to renew and develop acquaintances with colleagues and collaborators, and perhaps, most important, a chance to think about the directions we are taking at JMM through the lens of innovations happening elsewhere in the country.
What a great conference poster – does anyone know the artist?
The tone for the conference was set by keynoter, Garrison Keillor. He peppered his folksy (and irreverent) stories of the history of the state with observations about the museum enterprise. Paraphrasing Tip O’Neill, he observed that “all history is local” and that those who try to sweep human experience into great global generalizations are probably sharing as much fiction as truth. “The 60s may have been about drug, sex, and rock ‘n roll in parts of New York or San Francisco”, he noted, “but in small town Minnesota the 60s was all about moving into the middle class.” I reflected on our Mendes Cohen exhibit at JMM and thought, actually “all history is biography” and every human life has the potential to illuminate its times.
Feature exhibit at the Minnesota History Center:
Toys of the 50s, 60s and 70s.
I attended 7 workshops and presentations during my two and a half days in St. Paul. These included:
“Creating Connections: Integrating STEM Learning into History Exhibitions and Programs” – a collaboration of the Science Museum of Minnesota and the Conner Prairie historic village outside Indianapolis. Conner Prairie recently took a big leap outside its comfort zone, training its history docents to facilitate visitor-driven exploration of historic technologies. We worked in groups to develop model exhibits. Ilene’s group was turning architecture into an engineering lesson. My group worked on letting visitors “put together” a 1910 electric car.
Workshop at the Science Museum of Minnesota.
Directors Breakfast – turned out to be a perfect complement to the session above. The focus of the breakfast was “how do we build a political coalition strong enough to promote history in the way that scientists promote STEM?” They had some interesting ideas and I expect that I will participate in future forums on this topic.
My favorite artifact – We definitely need something like this in our collection.
“Blurred Lines: Museum as Community Center” – This session looked at four specific program innovations at the Museum of History and Industry in Seattle (outdoor film festival, evening socials for young adults, yoga in the museum and after school tech clubs). They talked about successes and failures, but even more interesting, the process of assessing successes and failures. I think that as we increase our community outreach there is much to be learned from the experience of others.
“Seeing the Forest: A National Perspective on History Organizations” – this was a straightforward (and slightly depressing) set of research results from NEA and AASLH. It told a story that was not terribly surprising – after holding their own through the first electronic revolution (the Internet of the 1990s and early 2000s), museums were now experiencing a significant decline in attendance during the period 2005 to 2013 (the era of the smart phone and social media) – actually all physical contact with the arts – attending concerts, art galleries, dance performances as well as participating in creative arts activities are declining. The only uptick in “arts” creation was a boom in photography (perhaps those smart phones). Of course, these are averages – and any individual institution can figure out a way to buck the trend.
Paul, Babe, me and Mendes at Minnesota History Center. One way to get people to recognize the front of the museum!
“Blink” – Local Baltimore/DC consulting group QM2 was invited by the Massachusetts historic properties trust to perform an activity inspired by Malcolm Gladwell’s book Blink. They were given 36 hours at each of three historic sites to assess and suggest new directions for reawakening public interest and growing attendance. The idea was to not get bogged down in all the impediments of “we’ve tried that before” or “management won’t let us do that” and make constructive snap judgments. It seemed like an interesting experiment.
“Talking about Religion in History Museums” – Three speakers looked at the challenges that the topic of religion generates, not only in public museums, but even in religious-sponsored institutions. There was discussion of why most museums are willing to host exhibits on religious practice but few are willing to have any discussion of religious belief. Even small differences of opinion on belief can easily escalate into institution-threatening conflict. The panelists had some great examples.
“Support Young Children, Grow Future Audiences” – our own Ilene was joined by speakers from the Smithsonian’s Center on Early Learning, a museum in San Antonio and the still-to-be-built National Museum of African American History and Culture on the National Mall. The topic was how history museums could relate to our youngest visitors (ages 3 to 7). Call me prejudiced, but I thought Ilene’s presentation was outstanding and really reminded me that we can hold our own even with much larger institutions when it comes to educational innovation.
Mill City Museum: The ruins of a flour mill destroyed by fire are transformed into a first-rate history experience.
Living History Actress plays 1940s “Anne Pillsbury” at Mill City Museum
Lest you think I spent all my time in sessions, some of the highlights of the trip are documented in the photos below. I had the chance to explore the beautiful Minnesota State Capitol building, the first major project of architect Cass Gilbert, now under restoration. I went back to the Minnesota History Center, on everyone’s short list of the best history museums in the US and also had the chance to visit their newest project, the Mill City Museum. In 1991 an abandoned flour mill, once the largest in the world, was nearly destroyed by fire. Instead of tearing the building down the folks at MNHS turned into an extension site and, in my opinion, perhaps the finest single topic museums ever. Combining clever exhibit design (an elevator ride that seems to owe a lot to MSI’s Coal Mine and Disney’s Tower of Terror), extensive research, live performance, great use of artifacts and the ruins of the building and some great exhibit filmmaking – I would rate this as a “must see”, even if you never thought you had an interest in making flour.
Detail from the ceiling of the Minnesota State Assembly – it was breathtaking.
If I had to describe the conference in one word, it would be: “inspiring”. I am glad I could take you along for a little bit of the ride.
A blog post by Executive Director Marvin Pinkert. To read more posts from Marvin click HERE. Interested in knowing more about AASLH? Check out their website, http://www.aaslh.org/ or follow them on Twitter!