Unwrapping the enigmatic: Louise’s Italian Restaurant

Posted on May 23rd, 2012 by

A blog post by JHU student Evan Fowler.

A 1963 photograph (viewable at the Baltimore Museum of Industry’s website) showcases an unidentified waitress throwing pizza dough in the air at Louise’s Italian Restaurant at their 8126 Liberty Road location. The picture, with its flying dough, picturesque low price menu and stainless-steel oven, immediately captivated me. It became a part of my research portfolio for one of my spring semester classes, Staging Suburbia with the Jewish Museum of Maryland. As an outgoing undergraduate finishing his Jewish Studies minor and with a penchant towards 1950s nostalgia, I could not resist investigating this scene.

After a little digging, I discovered a 1964 advertisement from The Baltimore Sun, which mentioned additional franchise locations for Louise’s on Park Heights, Reisterstown Road, West Cold Spring, Liberty Heights and the Alameda. These locations beget a new question: why was there a chain of Italian restaurants sprouting up across Baltimore, especially in predominately Jewish neighborhoods? What was so attractive about these locations that made the owners want to place their businesses there?

This investigation evolved with a new revelation: that Jews owned the restaurants themselves. A Baltimore County Liquor Board record from 1963, in deciding whether or not to grant a liquor license to Louise’s Rockdale location (the one pictured), noted the owners of the shop as “John Gould; his wife, Mrs. Sydell Gould, and Arnold M. Snyder.” Cross-referencing these names with one of the city directories from the period, I was able to find three potential matches for John Gould, and one match for Arnold M. Synder. Using a city map, it was possible to see out of the three possible John Goulds, one lived in Pikesville, one in Towson and one in East Baltimore, while the only Arnold M. Snyder that was listed lived in Randallstown. While it is guesswork to assume their neighborhood meant they were Jewish, it was certain that they could have lived in predominately Jewish areas.

The advertisements for the stores in The Baltimore Sun, imitated the English of an Italian immigrant. For example, in the April 19, 1964 paper, the headline for the Louise’s advertisement reads: “That’s for me- a pizza! That’s for me- a sub!” There is also a smaller text beneath it that reads, “Thatsa delish!” Two months later, in the July 21, 1964 paper, the advertisement asks the reader, “Could it be you’ve never tasted real pizza?” It goes on to describe the uniqueness of a Louise’s pizza and of the inadequacy of “store-bought frozen concoctions.” The tagline from the first advertisement is repeated: “thatsa delish!”

What then, is the answer to this riddle? What motivated these owners to open an Italian restaurant in these neighborhoods? Was there some familial connection to Italian cooking, or was it a profit-maximizing endeavor, capitalizing on Old World authenticity? Were the owners trying to appeal to a broader audience, including gentiles? Why choose pizzas and grinders instead of pastrami and matzah ball soup?

The story of Louise’s, like many during my experience with the Jewish Museum of Maryland, remains hazy. My father, who has been a police officer for over forty years, would surely understand the detective-like work that has gone into this research, and other projects undertaken by my classmates. The story of suburban migration is clouded and murky. There is no one explanation for it, in the same way that there cannot be a simplification about Louise’s. That is what I have taken away from this semester. Being a historian is about unwrapping the enigmatic, trying to comprehend the inscrutable. It may not always be possible to find explanations. But sometimes the questions can be just as interesting without answers.

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A Synagogue’s Move to the Suburbs: The Beginning of the Future

Posted on May 14th, 2012 by

A blog post by Molly Martell, Johns HopkinsUniversity, Class of 2015

This semester I was able to take a course through Johns Hopkins and the Jewish Museum of Maryland called “Staging Suburbia” in which we, as students, helped the curatorial team at the JMM take a closer look at the move of Baltimore’s Jewish population from the city to the suburbs in the 1950’s and 60’s. At one point in the course, I was to interact with some of the museum’s collections. It was then that I found this “Beginning of the Future” pin in the JMM’s database.

 

2002.111.003

With the information on the pin as my starting point, I began trying to figure out what happened on May 3rd of an unknown year, hoping it would somehow fit into the story of the migration of Jewish families, businesses, and places of worship to the suburbs during the 1950’s and 60’s. After thoroughly searching the web and the museum’s archives, I was still no closer to finding out what event the pin was tied to. It wasn’t until I started reading through Jan Bernhardt’s On Three Pillars: The History of Chizuk Amuno Congregation, 1871-1996, that I was finally able to uncover the history of this little pin.

On January 20th, 1952, Chizuk Amuno began promoting theme of “Toward New Horizons for Chizuk Amuno” (Bernhardt 249). They enacted plans enacted to move the synagogue to suburbs. By October of that year, Chizuk Amuno was able to put down a deposit on a71-acre plot of land on Stevenson road.

Despite the progress that was made on the synagogue’s move to the suburbs, “Excitement surrounding the relocation plans was put aside in January 1953, as Milton Fleischer decided to step down from the presidency of the synagogue after serving as an officer for 55 years- 31 of them as president” (Bernhardt 252).

Plans for the synagogue’s move was overshadowed by the president’s retirement and for five months, the synagogue focused more heavily on welcoming the 8th president, Isaac Potts, to Chizuk Amuno’s congregation.

To re-engage interest and support in the relocation project, “a ‘Festival of Synagogue Music,’ coordinated by Bernice Kolodny, was held on May 3rd, 1953 and featured renownNew York cantor Arthur Wolfson as soloist. Dr. Hugo Wolfson conducted a choir of 75 voices and an orchestra of 40 musicians in 3 works by French-Jewish composer Darius Milhand. The concert attracted citywide attention as more that 1,200 listeners crowded into the sanctuary” (Bernhardt 253). The “Beginning of the Future” pin was most likely used as part of the festivities this day in 1953.

The little pin represents Chizuk Amuno’s goal to relocate to the suburbs, despite losing its president of 31 years. It conveys a message of hope and would have most likely been used in conjunction with the music festival to raise money for the new synagogue and spread the word of its new suburban branch. The move to the suburbs was cyclical in many instances- Jewish families and businesses would move to suburbs as synagogues began to move, and more synagogues began to move as families and businesses began to choose the suburbs over the city as well. 

Chizuk Amuno’s move from Lloyd Street to Stevenson Road mirrors not only the desires of Baltimore Jews of this time to become a part of suburban life but also the larger American ideal of the time- to embrace the future and strive for a life determined by oneself.

Ground was broken for the new synagogue three years later.

1991.007.022 Chizuk Amuno School groundbreaking, October 1956.

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SURPRISE!!

Posted on February 6th, 2012 by

By Rachel Cylus, Program Manager

It has been exactly one month and one day since I started my job as the Program Manager here at the JMM, and just over five weeks since I returned to America after 1.5 years living in Germany.  Pretty high up on my list of priorities was, of course, spending time with my grandmother, Helen Goldberg, who turned 90 on January 17th (the same day as Betty White!!).

Being just as eager to manage programs at home as I am at work, my mom and I set to work planning a surprise party to celebrate our very own Golden Girl.  And since no party, or program for that matter, would be complete without an activity of some sort, we decided to recreate an autograph book that my grandmother had as a child, and invite all of the guests to write messages in it.  Not wanting to spring this extra assignment on anyone last minute, we called our guests ahead of time to let them think about some fun memories and stories that they might want to write in grandma’s 90th birthday autograph book.

One of the women’s stories fit so perfectly with a project that we are working on at the Museum, that I had to share it with all of you.  But first, a bit of background:

One of the projects that I will be helping with here at the JMM is a traveling exhibition that we are developing called: The Next Big Thing: Jewish Life on the Suburban Frontier.  The exhibit will be about the Jewish community’s move to Northwest Baltimore County in the 1950s and 60s, and as with all JMM exhibitions, we of course want any family photos you have that relate!

When I sat down with Laura Tomes and Dean Krimmel, who are heading up this project and partnering with the JMM to teach a class at Johns Hopkins on the same subject, the first thing Dean did was ask me my own family’s history.  In discussing Grandma Helen’s epic 90 year long journey from Eastern Avenue to Pikesville (at least it sounds epic when she tells it!), I mentioned that she had sold real estate starting in the 60s.  Dean’s eyes lit up, and a few days later he sent me an email.  He looked up my grandmother’s name on theBaltimoreSun online through the Enoch Pratt Library and found her real estate listings.  “Time to get out the tape recorder!” he told me.

Real estate listing from Helen Goldberg and Loretta Roomer The Sun, June 18, 1972.

What he did not know was that just a few lines above my grandmother’s listing was another familiar name.  It was the name of a life long friend of my grandmother, and of course, a guest at her upcoming surprise party.  When we called to tell Loretta about the autograph book, she knew just what she wanted to write about.  They have been friends since childhood – Loretta turns ninety this summer, but it was their years working together in real estate that cemented a lifelong friendship.

Grandma Helen (Left) blows out the candles to her birthday cake sitting next to her lifelong friend and real estate colleague, Loretta Rooner.

The class at Hopkins began yesterday, and I am fortunate enough to get to take it in conjunction with helping develop the exhibition.  I look forward to sharing with all of you as I learn more about the suburbanization of Baltimore’s Jewish community and draw more connections between my family’s history and the JMM.

Getting down to business with the Hopkins class.

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