Posted on July 11th, 2014 by Rachel
We’re Gonna Be A Star!
Lights, camera, action!
Some of you may remember back in December when we introduced our new collateral material (Performance Counts: December 2013), the beautiful folder and brochure designed by Gallagher & Associates. What you may not remember is that this project, generously made possible by the William G. Baker, Jr. Memorial Fund, has a second part! We at the Museum have been hard at work developing a video calling card – that is, we’re putting together a short film (about 6 minutes long) that will serve as an introduction to the Jewish Museum of Maryland.
Why a video? As you know, the Museum has been expanding its development efforts, particularly in the corporate sphere. We feel that a video is the perfect way to capture the attention and hearts of those we hope will support the Museum and its mission. DVDs containing the video can be included with our brochures and folders whenever we put out a grant proposal. Digital copies of the video will be accessible on our website for those seeking to find out more about the Museum. Shorter clips can be shared with media outlets and on our own social media. This video will serve a variety of purposes and give us another tool to engage others with the Jewish Museum of Maryland.
Living History actress Karen Lyons
Something you might not know: making a video is hard work! We’ve been working with the fantastic team from Blue Land Media and an extraordinary group of volunteers to gather and film the content we need. For our short, 6 minute video we started with over 12 hours of interview footage! This doesn’t include all the “b-roll” that the team shot. (B-roll is all the shots of buildings, landscapes, close ups of objects and exhibits, etc. Basically, all the material that isn’t a shot of someone talking.) We needed to complete all of our filming over two days. This meant a lot of coordination of schedules (we filmed 13 separate interviews, a school visit and multiple synagogue tours), a lot of equipment moving all around the Museum (we filmed in 4 different locations) and a lot of enthusiasm from everyone involved.
And we can’t thank our volunteer interviewees enough. We gathered board members, staff, teachers, museum volunteers and members of our community to tell the story of JMM. Let me tell you: they were wonderful! We couldn’t have asked for a better group of people – their love for the Museum and our neighborhood came shining through.
Past President Barbara Katz
Now we’re in the editing phase – that means watching all the footage, identifying the best pieces and trying to reduce that 12+ hours of video by over 120%! We’re very excited by what we’re seeing and we can’t wait to share the finished product with you.
This month’s Performance Counts was written by Development and Marketing Manager Rachel Kassman. To read past editions of Performance Counts, click HERE.
Posted on June 12th, 2014 by Rachel
It’s true! Inspired by everyone’s favorite Flat Stanley, we’re introducing our very own FLAT MENDES.
Now you can take The A-Mazing Mendes Cohen wherever you go – Mendes was an inveterate traveler, visiting locations all over the world. We want to see where YOU take him! So download and print your own Flat Mendes – or stop by the Museum and pick one up.
It’s Flat Mendes & he’s ready for adventure!
The next step? Photos! Take pictures of your Flat Mendes in various locations – home, school, at the park, on vacation, wherever you think he’d like to visit. Then share those photos with us.
There are a few ways to share:
1. Post your photo to Facebook and then tag Mendes Cohen (did you know Mendes has his very own facebook page?)
2. Tweet your photo and tag @MendesCohen or #amazingmendes
3. Email us a copy with the subject line “Flat Mendes”
Flat Mendes was designed by extremely talented, former JMM intern, Lisa Perrin (you can check out more of her work at her website, http://madebyperrin.com/).
Posted on April 11th, 2014 by Rachel
READY FOR OUR CLOSE UP
Some of you may have been pleasantly surprised last Sunday morning as the JMM made its (very short) debut on national television with CBS Sunday Morning. You can view their “Mah Jongg Madness” piece online here. Pay close attention just before the 2:00 minute mark for our on-screen appearance! Successful marketing and publicity is a combination of hard work, inspiration and, honestly, luck. With CBS Sunday Morning and Project Mah Jongg, luck was certainly on our side, but it’s the hard work that’s brought us such a great crop of local publicity.
Leisure-class ladies playing a floating game of mah jongg, 1924.
Courtesy of Library of Congress, Prints and Photographs Division.
Many thanks go to Rochelle Eisenberg, the public relations manager we work with at The Associated. Her efforts on our behalf are unparalleled – maybe you saw us on the front page of The Baltimore Sun’s Arts & Entertainment section on Sunday (who can resist our pool-playing mah jongg mavens?). The lovely article by Mary Carole McCauley, which you can read here, wouldn’t have come about without Rochelle’s tireless work.
Perhaps you saw the wonderful cover story by Heather Norris in the Baltimore Jewish Times, which you can also read here. That story has been shared with the Washington Jewish Week and will be run in Pittsburgh’s Jewish Chronicle! The Baltimore Beacon also ran a lovely exhibit preview in March.
If that’s not enough Project Mah Jongg reading for you, Marvin has also written a great post on Mah Jongg and Cultural Adaptation, currently published on The Associated’s blog. UMBC, home of the exhibit’s sound designer, Tim Nohe, has also been calling attention to the exhibit. Then there’s the post over on AsAmNews, “What’s a mah jong exhibit doing at a Jewish Museum?” It seems lots of folks are just as excited as we are about Project Mah Jongg!
But we’re not resting on our laurels! Capitalizing on the interest in the exhibit we’ve arranged an aggressive marketing campaign. In the week leading up to the opening (and with some helpful bonus spots – thanks to our account agent over at WMAR), we ran ads on ABC2 morning programs to reach out to our local audience. And in addition to our normal membership mailing, we sent postcard invitations to the Jewish population of Northwest Baltimore and Owings Mills.
Now that the exhibit has opened we are keeping the momentum going. If you attend any upcoming shows at Centerstage, the Hippodrome, Everyman Theater or the Baltimore Symphony Orchestra, keep an eye out for our ads in the program! And of course we are publicizing the exhibit and its related programming through our Facebook pages, twitter feed, website and emails like these – so be sure you’ve “liked” us and followed us and share our events and emails with anyone you think would enjoy Project Mah Jongg. And, in our opinion, everyone will enjoy this delightful exhibit!
This month’s Performance Counts was written by Rachel Kassman, Marketing Manager (and web maven!)