Performance Counts August 2014: Top Six Ways YOU Can Help Market the Jewish Museum of Maryland

Posted on August 22nd, 2014 by

You don’t have to be a media mogul to come to our aid this August as we prepare for the launch of Mendes Cohen. Here are six practical things you can do to help us grow our visitor population this fall.

Top Six Ways YOU Can Help Market the Jewish Museum of Maryland

1. Write a review in trip advisor – Many of you know that tripadvisor.com is one of the most frequently use travel sites on the web. People consult this site in deciding on their trip itinerary. As of this morning we ranked #28 among 158 attractions in Baltimore on trip advisor, not too bad, but we can do better. We have overwhelmingly positive reviews, but to move up the ranks we need to increase the quantity of our reviews. That’s where you come in. A quick description of a recent visit is all that’s needed. Our short-term target is to push up to position #14…one step above the Basilica…we can do it!

Leave a review: http://www.tripadvisor.com/Attraction_Review-g60811-d133604-Reviews-Jewish_Museum_of_Maryland-Baltimore_Maryland.html

2. Support JMM and public television on the same night! – we have been invited to participate in an upcoming MPT pledge night on Sunday, September 28th . We have been asked to bring 10 to 15 volunteers to MPT studios in Owings Mills. The volunteers simply need to answer the phones when people call to pledge to the station during the reprise of The Story of the Jews with Simon Schama. In return for this service we will have the opportunity to make a live pitch for the Mendes Cohen exhibit. This is in addition to the fact that our promotional fifteen second spots will also run that evening. MPT has said that it will provide kosher meals for all our callers. For more details (and to sign up) contact Rachel Kassman (rkassman@jewishmuseummd.org) and join in on the fun.
Email Rachel to volunteer: rkassman@jewishmuseummd.org

3. Talk to your rabbi – For those of you who are affiliated with a congregation, our upcoming Mendes Cohen exhibit combined with represents a couple of unique possibilities. One is the ability to incorporate some piece of the Mendes Cohen story into an upcoming sermon. This might be something about a time when America was under the barrage of rockets – and the Jewish defenders who came to the aid of their nation. It might be about thriving in a place of refuge, another theme where history and contemporary life come together. Or even something about how all of us try on various identities (professional and personal) and the role that our Jewish identity plays in that development.

While you are talking with the rabbi you might mention that we are organizing a Synagogue Night on November 6, 2014. We are marking the 50th anniversary of the re-dedication of the Lloyd Street Synagogue with a special event for rabbis, synagogue directors and synagogue board leadership from across metropolitan Baltimore.

4. Pass it forward – Don’t be shy. Do you have a friend or relative who shares your interest in Jewish history? Or who loves museums? Or is looking for things to do with their kids? Feel free to take any of the newsletters we send you (or our blog posts at www.jewishmuseummd.org/) and simply forward it. The newsletters and blog posts serve as terrific conversation starters for old friends who may have once lived in Baltimore but have moved out of town – and, of course, provide valuable information about a great place to visit if they come back to the city.

5. Become a friend – on Facebook. If you are not already a follower of our Facebook page, come join us. And now Mendes Cohen has his own Facebook page too – since the Cohen family home was the first in America to have plumbing for gas lights, it seems only natural to connect Mendes to the latest technology. When you become a friend, you not only improve our web statistics, you raise our overall visibility on the Internet making it easier for potential visitors to find us.

Friend Ushttps://www.facebook.com/jewishmuseummd

6. Send us a photo with Flat Mendes– when you visit the Mendes Cohen facebook page you will notice that his alter ego, “Flat Mendes”, has really been getting around this summer. We’ve not only spotted Flat Mendes at Locust Point and the Amtrak station, but at the Kennedy Library in Boston and out in San Francisco. Every journey Flat Mendes creates another opportunity to promote our upcoming exhibit. So download Flat Mendes today and don’t forget to pack him on your Labor Day travels.
Download Flat Mendes: http://jewishmuseummd.org/2014/06/flat-mendes/

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Performance Counts: July 2014

Posted on July 11th, 2014 by

We’re Gonna Be A Star!

Lights, camera, action!

Lights, camera, action!

Some of you may remember back in December when we introduced our new collateral material (Performance Counts: December 2013), the beautiful folder and brochure designed by Gallagher & Associates. What you may not remember is that this project, generously made possible by the William G. Baker, Jr. Memorial Fund, has a second part! We at the Museum have been hard at work developing a video calling card – that is, we’re putting together a short film (about 6 minutes long) that will serve as an introduction to the Jewish Museum of Maryland.

Why a video? As you know, the Museum has been expanding its development efforts, particularly in the corporate sphere. We feel that a video is the perfect way to capture the attention and hearts of those we hope will support the Museum and its mission. DVDs containing the video can be included with our brochures and folders whenever we put out a grant proposal. Digital copies of the video will be accessible on our website for those seeking to find out more about the Museum. Shorter clips can be shared with media outlets and on our own social media. This video will serve a variety of purposes and give us another tool to engage others with the Jewish Museum of Maryland.

Living History actress Karen Lyons

Living History actress Karen Lyons

Something you might not know: making a video is hard work! We’ve been working with the fantastic team from Blue Land Media and an extraordinary group of volunteers to gather and film the content we need. For our short, 6 minute video we started with over 12 hours of interview footage! This doesn’t include all the “b-roll” that the team shot. (B-roll is all the shots of buildings, landscapes, close ups of objects and exhibits, etc. Basically, all the material that isn’t a shot of someone talking.) We needed to complete all of our filming over two days. This meant a lot of coordination of schedules (we filmed 13 separate interviews, a school visit and multiple synagogue tours), a lot of equipment moving all around the Museum (we filmed in 4 different locations) and a lot of enthusiasm from everyone involved.

And we can’t thank our volunteer interviewees enough. We gathered board members, staff, teachers, museum volunteers and members of our community to tell the story of JMM. Let me tell you: they were wonderful! We couldn’t have asked for a better group of people – their love for the Museum and our neighborhood came shining through.

Past President Barbara Katz

Past President Barbara Katz

Now we’re in the editing phase – that means watching all the footage, identifying the best pieces and trying to reduce that 12+ hours of video by over 120%! We’re very excited by what we’re seeing and we can’t wait to share the finished product with you.

Rachel KThis month’s Performance Counts was written by Development and Marketing Manager Rachel Kassman. To read past editions of Performance Counts, click HERE.

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Performance Counts: June 2014

Posted on June 20th, 2014 by

15 Years By the Numbers

For this week’s newsletter, I asked Jobi Zink to try to summarize her history with JMM.  In the spirit of this “Performance Counts”, Jobi has elected to tell her own story “by the numbers”.   On behalf of all our Board members, staff, interns and volunteers, we wish Jobi every success and to let her know that she will be #1 with us forever.

 

JobiAs many of you know, I am leaving the Jewish Museum of Maryland in July. I will be moving to Philadelphia to take the position of Registrar at the Rosenbach Museum and Library. I am sad to say goodbye to my friends and favorite objects, but I am looking forward to this new chapter in my career.

Since making my announcement, I have heard from staff, board, volunteers, and colleagues outside of the JMM about the impact I’ve made on the museum. I thought I would reflect on what I consider to be some of my major accomplishments over my tenure.

Number of Accessions: The first batch recorded in the accession notebook in my handwriting is 1999.037; since then 3,037 new donations have been made to the museum. Of course, over the 60 quarterly meetings that I’ve attended[1], the Collections Committee hasn’t accepted every single batch—they’ve done a diligent job sticking to materials that truly meet the JMM mission.

Number of Objects in the Collection:  10,954. Ironically, 10,000 was the number of objects believed to be in the JMM collections when I started. I am not sure what this early estimate is based on, and whether it included photographs or archival documents. When I organized the first collections inventory in 2000 (really more of a collections count), we discovered that we really had closer to 5,000 3-D artifacts.

Inventories Conducted:   5. Since that initial collections count in 2000, I have overseen 4 additional collections inventories that have each included portions of the archival and photograph collections. I also spoke about our triennial inventory project and procedures for the panel  Inventory: Intimidating! Important! But NOT Impossible!  at the 2012 MAAM Annual Conference.

Number of Hats Worn:  I’ve never actually worn any of the hats in the JMM collection. On the other hand, I’ve worn a decided number of professional hats.  I’ve had four official job titles during my tenure at JMM: Curatorial Assistant; Registrar & Curatorial Assistant; Senior Collections Manager; Acting Building Manager. I’m personally a bit partial to the five unofficial job titles held at the JMM: Queen of Traveling Exhibitions (Traveling Exhibitions Coordinator); Intern Wrangler (Internship Coordinator); Emergency Management Coordinator; Building Manager; Entertainment Committee Co-Chair. These unofficial titles reflect both the fun and serious sides of the JMM and also truly prove that the JMM is a dynamic place where no two days are ever the same.

Kind of hard to believe that its pure coincidence that I wore pink on the day of the earthquake in August 2012… and it matched my hard-hat perfectly.

Kind of hard to believe that its pure coincidence that I wore pink on the day of the earthquake in August 2012… and it matched my hard-hat perfectly.

Number of Archivists: 6. Ginny, Abby, Robin, Erin, Jon & Jennifer.  6 Collections Assistants –David, Karen H., Deborah, Olivia, Renee,  Danyelle, and Chris—(though I suspect I have accidentally forgotten someone!) have also come and gone from that “back cubicle.” All of them have made my registration work and collections management that much easier to control! I thank you all!

Many people, one title

Many people, one title

Number of Skits for Outgoing Employees: 9 (Leah, Erin, Lauren, Melissa, Avi’s retirement plus his surprise 65th birthday party that he nearly missed; Simone x 2, Anita). While a registrar loves to live by the rules, sometimes we just need to be silly. As the Co-Chair of the Entertainment Committee, I probably put in 10 hours of seriously fun work for each production.  And let us be clear, some of these skits were full-blown productions.

Check out that set piece!

Check out that set piece!

Number Pencils Retired:  229. Registrar’s love their pencils! What started as an experiment in June 2006 to see if I could use one pencil from start to finish without losing it has become a slight obsession.[2] Number of pencils on my registration spreadsheet: 444. Most pencils retired in one month: 9[3]. Maximum length for retired pencils: 2” from point to the metal cuff. Number of admitted pencil enthusiasts inducted into the club: 2.

That's nearly 2 FULL jars of retired stubs!

That’s nearly 2 FULL jars of retired stubs!

Number of JT Photos 329 different photographs have been featured in the “Once Upon a Time” and “Snapshots” columns of the Jewish Times. And to date, 213 (64.7%) of these photos have been at least partially identified! This project is nearly as satisfying as retiring a pencil!

Once Upon a Time...

Once Upon a Time…

Number of Exhibitions. I’ve worked on 27 different full-gallery exhibitions—whether it was researching, curating, overseeing the installation, or coordinating the rentals.  And in a close second place, I’ve worked with 26 different lobby exhibits either at the JMM or at an offsite location. Some of these exhibits highlighted select objects from our collections in conjunction with a program while others involved considerable skills in constructing an allegedly simple structure and hanging numerous art pieces. I’ve also travelled our various exhibitions to 50 venues across the state and as far away as the Spertus Museum in Chicago. The most memorable installation by far was installing We Call This Place Home in St. Mary’s County and discovering that the U-Haul we rented not only didn’t have working breaks but had been reported as stolen![4]

Number of Objects in a Single Exhibition. 1124. I didn’t even have to look that stat up, I still remember installing them all in Tchotchkes! Treasures of the Family Museum.

Oh how young and innocent I appear.

Oh how young and innocent I appear.

Boyfriends.  143. Although I got married in 2003, I had 143 “dates” between 2007-2008. Most of these were actually meetings with World War II veterans or their family members to gather photographs in conjunction with Ours to Fight For and lasted approximately 15 minutes, though a few did involve a corned beef sandwich at Attman’s.

Mervin Fribush and Jacob Matz are two of my WWII veteran boyfriends.

Mervin Fribush and Jacob Matz are two of my WWII veteran boyfriends.

Interns.  Since starting the official internship program in 2006, we’ve offered 106 internships[5]  and I’ve personally supervised 28 collections management interns. That’s an awful lot of wrangling!  Not only have I helped train the next generation of museum professionals, but I’ve coordinated field trips, workshops, and activities to introduce the interns to the varied world of museums.

Interns!

Interns!

Just last week I received the highest compliment from a colleague in the field who said, “I know that when an intern has the Jewish Museum of Maryland on their resume that they will come in knowing how to handle objects, use the database, and be ready for whatever task comes their way.”

Magic Number. 15. Number of years I have been at the JMM. Also, an address I will always remember.

 



[1] I have definitely missed a few quarterly meetings over the years, (I can’t believe I missed the meeting when Gina H. announced that she was pregnant with twins!) but my attendance record is pretty good.

[2] For the truly pencil obsessed please check out http://www.artisanalpencilsharpening.com

[3]March 2014. Apparently I found a bunch of previously used pencils and made it my mission to retire as many as possible. Prior to that, six was the most.

[4] I had planned on writing a blog post “Tips for Traveling Exhibitions: Do not rent a stolen truck!” but ran out of time. Feel free to ask Karen Falk or Darrell Monteagudo for the details.

[5] Some interns have done more than one internship at the JMM, working on different projects and even in different departments.

 

To read past issues of Performance Counts, click here.

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