Posted on April 11th, 2014 by Rachel
READY FOR OUR CLOSE UP
Some of you may have been pleasantly surprised last Sunday morning as the JMM made its (very short) debut on national television with CBS Sunday Morning. You can view their “Mah Jongg Madness” piece online here. Pay close attention just before the 2:00 minute mark for our on-screen appearance! Successful marketing and publicity is a combination of hard work, inspiration and, honestly, luck. With CBS Sunday Morning and Project Mah Jongg, luck was certainly on our side, but it’s the hard work that’s brought us such a great crop of local publicity.
Leisure-class ladies playing a floating game of mah jongg, 1924.
Courtesy of Library of Congress, Prints and Photographs Division.
Many thanks go to Rochelle Eisenberg, the public relations manager we work with at The Associated. Her efforts on our behalf are unparalleled – maybe you saw us on the front page of The Baltimore Sun’s Arts & Entertainment section on Sunday (who can resist our pool-playing mah jongg mavens?). The lovely article by Mary Carole McCauley, which you can read here, wouldn’t have come about without Rochelle’s tireless work.
Perhaps you saw the wonderful cover story by Heather Norris in the Baltimore Jewish Times, which you can also read here. That story has been shared with the Washington Jewish Week and will be run in Pittsburgh’s Jewish Chronicle! The Baltimore Beacon also ran a lovely exhibit preview in March.
If that’s not enough Project Mah Jongg reading for you, Marvin has also written a great post on Mah Jongg and Cultural Adaptation, currently published on The Associated’s blog. UMBC, home of the exhibit’s sound designer, Tim Nohe, has also been calling attention to the exhibit. Then there’s the post over on AsAmNews, “What’s a mah jong exhibit doing at a Jewish Museum?” It seems lots of folks are just as excited as we are about Project Mah Jongg!
But we’re not resting on our laurels! Capitalizing on the interest in the exhibit we’ve arranged an aggressive marketing campaign. In the week leading up to the opening (and with some helpful bonus spots – thanks to our account agent over at WMAR), we ran ads on ABC2 morning programs to reach out to our local audience. And in addition to our normal membership mailing, we sent postcard invitations to the Jewish population of Northwest Baltimore and Owings Mills.
Now that the exhibit has opened we are keeping the momentum going. If you attend any upcoming shows at Centerstage, the Hippodrome, Everyman Theater or the Baltimore Symphony Orchestra, keep an eye out for our ads in the program! And of course we are publicizing the exhibit and its related programming through our Facebook pages, twitter feed, website and emails like these – so be sure you’ve “liked” us and followed us and share our events and emails with anyone you think would enjoy Project Mah Jongg. And, in our opinion, everyone will enjoy this delightful exhibit!
This month’s Performance Counts was written by Rachel Kassman, Marketing Manager (and web maven!)
Posted on December 8th, 2010 by Rachel
Don’t miss the JMM’s new traveling exhibition VOTE: The Life and Work of Sadie Jacobs Crockin 1879 – 1965. The new and original exhibition, curated by former JMM curator Barry Kessler will open this Sunday, December 12 from 12:00 – 4:00 p.m. and will be on display in the JMM lobby until January 3, when it will move to the Women’s Heritage Center in Baltimore.
As JMM p/r and marketing director, I wish that Sadie could stay with us just a little bit longer… Folks’ schedules being what they are, compounded by the holiday season, makes me worry that some will miss the exhibition at its original home. But such is the life of a museum p/r person. It seems I’m always trying to promote exhibitions and programs early, but there’s always some glitch. Openings have to be scheduled around holidays, football games, weather, conflicting Jewish and secular events of all kinds, and dates are always changing. Even naming exhibitions can slow things down! Do you know how long it took the JMM staffers to agree on the name for the Sadie Crockin show? Actually, I take that back, not everyone is in agreement even now. I can’t create press kits without knowing the name of a show, the opening and closing dates, and all the information about the funders.
Items above only on view at the JMM!
I wish I’d had more time to let people know that this great show will be with us for a few precious weeks. Of course, people can see the exhibition at other local venues, but really – you should see it here! I hope you will join us for the opening reception this Sunday. You’ll learn that Sadie Jacobs Crockin was a really important and influential woman who made great strides in the early women’s rights movement, and in support of children. She led the Baltimore chapters of the League of Women Voters, as well as Hadassah. At the opening, admission to the Museum will be free, refreshments will be served, and you will be part of a special celebration in honor of the League of Women’s Voters 90th anniversary. Hope to see you there!
A few sneak peeks from the exhibition!