Performance Counts: Strathmore’ Museum Shop Around

Posted on November 11th, 2016 by

This month’s Performance Counts is by Tracie Guy-Decker, Associate Director of Projects, Planning and Finance and Manager of Esther’s Place, the JMM Museum Shop.

The JMM Shop

The JMM Shop

Those of us who have strong affiliations with and affinity for an individual museum—whether as staff, volunteer or visitors—like to believe that our museum is one-of-a-kind. In our minds and hearts, it is a snowflake, truly unique and special. And we’re not wrong. Every museum is unique and special in its own way. It is also—whether intentionally or not—part of an international franchise with a recognized brand.

Museum shops enjoy a similar umbrella brand in many consumers’ minds. As a part of their museum experience, shoppers visit museum stores to take home a part of what they saw and learned. As a stand-alone brand, the Museum Store is known for uncommon and interesting finds. It is a destination for the discerning shopper and especially as we start to approach December, for the gift-giver in search of the perfect item.

One of our sister-franchisees, Strathmore, has been capitalizing on the strength of the Museum Store umbrella brand for more than a quarter century with their annual Museum Shop Around.

The Strathmore Mansion

The Strathmore Mansion

This four-day event brings together loads of special-snowflake shopping experiences under one roof. And though this is their 27th year doing it, they’ve never done it quite like they will in 2016: this year, Esther’s Place: The JMM Shop will have a space!

You can support JMM—and all of the wonderful participating museums—by coming by Strathmore between Thursday, November 10 and Sunday, November 13. There’s a small entry fee to get in (much like a craft show), but that gets you access to 18 different museum stores, all in one trip!

The Strathmore Museum Shop Around was introduced to JMM staff by our colleague Joanna Church, who participated with a previous employer (another sister franchisee). Joanna, Devan and I have had a great time selecting just the right products to take with us. We’ve done our best to select key highlights that will excite, entertain and tempt our customers—whether they are shopping for loved ones or themselves!

This event is a great opportunity for us to find new customers and sales for Esther’s Place. Just as importantly, it helps us to gain exposure and visibility for JMM to a group of people who may or may not know we exist.

Setting up "Esther's Place" at Strathmore Mansion

Setting up “Esther’s Place” at Strathmore Mansion

Our products for sale at Strathmore will include fine Judaica from designers like Michael Aram and Jonathan Adler. We will also feature home goods, children’s gifts, jewelry, books and tchotchkies. In fact, if you come by JMM this weekend, you may notice that Esther’s Place seems to have a little less of a selection than usual—we want to make sure we make you proud in Rockville!

Other Museums who will be represented include the National Archives Foundation, International Spy Museum, Just Imagine!, The Shop at Imagination Station, National Geographic and the White House Historical Association (another first-time attendee). See the full list of participating museum stores here.

Whether you’re interested in doing some Chanukah (or Christmas) shopping or just want to see what’s available, I highly recommend making the drive. Most participating shops offer a discount while they’re at Strathmore (we will be offering 10% off), and there are raffle prizes and other fun add-ons. Look for us on the second floor when you get to the mansion!

A blog post by Associate Director Tracie Guy-Decker. Read more posts from Tracie by clicking HERE.

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