Schnapps with Pops: The Forgotten Jewish Heritage of American Whiskey
Sunday, June 21st from 6 p.m., lecture at 6:30 p.m.
Speaker Ried Mitenbuler, author of Bourbon Empire: The Past and Future of America’s Whiskey
Admission $10, includes whiskey tasting
The frontier iconography of countless American whiskey brands, particularly bourbon labels, captures many popular myths about the rise of this nation. Of course, the reality behind these labels is more complicated, and more interesting. Many were started by Jewish entrepreneurs who formed a prominent part of this quintessentially American industry well after the frontier was settled. Their involvement–and occasional efforts to downplay that role for political and economic reasons–is a story that illuminates the American experience as much as any of the marketing myths.
Taste your way through this history, samples of a number of the whiskeys explored are included in the program admission.
Reid Mitenbuler is the author of Bourbon Empire: The Past and Future of America’s Whiskey (Viking). His writing has also appeared in The Atlantic, Slate, Salon, and Whisky Advocate, among other publications.