Posted on February 13th, 2015 by Rachel
This month’s Performance Counts comes from Visitor Services Coordinator Abby Krolik!
Today is Maryland’s “Tourism Day”—an event organized by the tourism industry to make the case to our state legislators that recreational and cultural attractions have an important impact on the economy and quality of life in Maryland. In keeping with the spirit of the day, we decided to take a look at who comes to the JMM and where they come from.
This is a more complicated question than you might think; there are countless ways to categorize our guests. We usually divide our on-site visitors into four main categories: general visitors, school groups (including summer camps), public program participants, and adult groups (e.g. mah jongg clubs or sisterhood visits that book in advance). School groups are traditionally the largest segment of our visitors, but in the last two years general visitors have been catching up and program visitors are not far behind.
John Ruarah Middle School students explore The A-Mazing Mendes Cohen exhibit.
School groups come to us in a handful of main categories—public/private/parochial/homeschool; Jewish/non-Jewish; and Day School/Hebrew School. Within these groups, our single largest draw is from Baltimore City public schools, but this year we’ve had increasing success in attracting the local Jewish schools (both Day Schools and Hebrew Schools). We’ve also expanded our educational outreach in Baltimore County, and we are making efforts to recruit more parochial schools. We have even received a grant from the Delaplaine Foundation to extend programming, outreach and onsite visits to Frederick County schools. Our programs are aligned with the Common Core standards, which helps to attract the interest of teachers and principals. While we work with students at all grade levels—from Pre-K to even college level—the average group that visits us is in middle school, particularly 7th grade (when all the city schools teach “The Diary of Anne Frank”).
City Springs Elementary School students in the Lloyd Street Synagogue.
General visitors can be subdivided in several ways as well. The most obvious is, of course, geography. We don’t have data on 100% of our visitors’ points of origins (not everyone chooses to leave us a zip code), but we have enough data to give us a pretty good sample. It is true that a lot of our visitors come from Northwest Baltimore and the immediate suburbs, but there is also a significant segment from downtown Baltimore as well as Columbia, Md. We can tell when we’ve received coverage in the Washington Post Weekend section because we can see the boost in visits from Montgomery County, DC and Northern Virginia.
Many of our visitors come from a much farther distance. I love telling people that we get visitors from pretty much everywhere in the world! Just over the last year we’ve hosted guests from such far-flung and exotic states as Alaska and Oklahoma, as well as visitors from at least one country per continent (not counting Antarctica), including—but certainly not limited to—El Salvador, Argentina, Italy, Rwanda, Japan, and Kyrgyzstan!
For our public program attendance numbers, we are careful to not double count program participants as general visitors. For example, our raw number for general attendance last December was 517, but to get the right number for “on-site attendance,” we subtracted the number of participants in our programs that took place during our normal open hours, which left us with 222 as the general attendance. Our #1 best attended program in 2014 was the Joanie Leeds Chanukah concert—we counted more than 175 guests (though a few of them were in strollers)! Program attendance is probably the category with the greatest variability. Not only is it affected by the attraction of the topic or speaker, but also by the weather and the Ravens’ game schedule. There’s just no competing with football in Ravens’ Nation!
Some spirited dancing at our Joanie Leeds Chanukah Concert!
In addition to our on-site data, we also try to track off-site contacts : how many students we reach in the schools, or how many people who come to see Mendes Cohen at an event or who come up to our booth at a festival. Still, our focus is on the JMM as a destination, and that is the data that we are monitoring most closely. It helps us make sure we spend our limited resources wisely, and it tells us something about the success of our initiatives.
Posted on January 13th, 2014 by Rachel
Back in late November, I received an intriguing email from a history Phd candidate from Johns Hopkins University. She and another history grad student were putting together a mini course for JHU’s intercession, in which undergraduate students can take 3-week courses in a wide variety of topics that they wouldn’t necessarily get to explore in the normal semester. This particular mini course was to be about mapping Jewish community in Baltimore—and what better place to start then the Jewish Museum of Maryland?
The three of us and Ilene Dackman-Alon met to discuss the scope of the course and to see where we could help out. It was ultimately decided that the class would have their first meeting here at the museum, where they would tour the synagogues and exhibits, and later on, back in their classroom, our living history character, Ida Rehr (played by Katherine Lyons), would come visit them.
Voices of Lombard Street
Last Tuesday, the class arrived, eager to learn about the roots of Jewish Baltimore. Before beginning the tour, they took turns introducing themselves and explaining why they had signed up for the course. Many of the students came from mixed backgrounds—one Jewish parent—and so were curious about the history and culture from which they came. When the instructors—the grad students—introduced themselves, they talked about how their identities weren’t shaped just by their religion, but also by where in the country they grew up. One, who grew up in Viriginia, said she felt that she had the very specific identity of being a Southern Jew, while the other, who grew up in New York City, related strongly to the cultural identity of being a New York Jew. Listening to this conversation, Ilene and I couldn’t help but wish that the Chosen Food exhibit were still here!
LSS by Jono David
The students enjoyed seeing the two historic synagogues and learning about the migration of the Jewish community within Baltimore. It’s great to see so many people who are interested in learning about the Jewish American experience and identity and that the JMM is viewed as an invaluable resource for schools of all kinds!
A blog post by Visitor Services Coordinator Abby Krolik. To read more posts by Abby, click here.
Posted on May 29th, 2013 by Rachel
A blog post by Dr. Deb Weiner.
Our core exhibition “Voices of Lombard Street: A Century of Change in East Baltimore” has been on display in our Cardin Gallery since 2007. But I have a sneaking suspicion that not everyone in Baltimore has seen it. Right? So here’s a quick blast from the “Voices” comment book, with rave reviews from recent visitors. Don’t they make you want to come on down?
“Wonderful exhibit, so realistic and moving. As a new resident of Baltimore, it offered me a vibrant and informational view of Baltimore history.”
“Wonderful exhibit, compelling to read! Love the interactive scavenger hunt, even as a 30-year-old.”
1988.226.4a Courtesy of the Ross J. Kelbaugh Collection.
“I really ‘experienced’ the conditions immigrants lived in when they moved to America. I relate maybe because I myself am an immigrant.”
From a young person: “I loved it because you could do stuff with your hands and brain.”
I found this a bit hard to believe, but… “Drove all the way from Ann Arbor, Michigan, to see this and was not disappointed. Very well done.”
It’s always nice to get kudos from museum colleagues. A staff member of the Skirball museum (Los Angeles) wrote, “Very well done. I love how you used the oral histories to tell the story with the curatorial authority as only one voice. The mix of perspectives shines through and you didn’t hide the difficult stories, such as brothels and discrimination. Bravo!”
Couldn’t resist passing along this comment from a MICA student: “Absolutely loved this exhibit. The Maryland Historical Society could really use this as an example of a great exhibit on Baltimore history. Very dynamic.”
… As this is my last week at the museum, I’d also like to take this opportunity to thank my wonderful volunteers, my fellow JMM staff members, and other colleagues around Baltimore and beyond for a great eleven years. I’ve enjoyed working here immensely. See you around!